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Composition
T1AI marketing personalization platformsT2direct-to-consumer marketing companiesT3B2B recurring-revenue technology companies
AI will drive higher levels of personalization through deeper, more accurate insights
AI, actually Generative Artificial Intelligence, has already shown an ability to quickly get a clear sense of individual wants, needs, and tendencies. That has already been applied to a range of marketing activities that can be personalized to the individual customer/client or prospect.
As AI gets "smarter" about individuals' ways, it will equip marketers with the ability to make more precise decisions regarding product/service choices, pricing, packaging, timing, and more.
Significantly, AI will drive the creation of just-in-time marketing, the same construct seen in just-in-time manufacturing. The part is available just when it's needed. With just-in-time marketing, the product or service will be provided at just the right time in just the right way, at just the right price as determined by the behaviors and tendencies of the individual.
This will result in a challenge and then a race by direct-to-consumer marketers to put in place this AI-powered just-in-time marketing. The winners will be the ones who most effectively leverage AI.
This also can be applied to B2B tech companies that operate on a recurring revenue model.