The Southern African Music Rights Organisation (SAMRO) is Africa's foremost collective management entity, administering performing rights and distributing royalties to composers, authors, and publishers. It licenses public music use across diverse sectors and champions industry advocacy, research, and education, including gender equity in live music. SAMRO plays a pivotal role in Southern Africa's music ecosystem and supports internationally recognized South African artists, collaborating with government and global partners to advance the creative economy.

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